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SPIN Lab: Getting Ready for the World

  • 12 Feb 2013
  • 3:00 PM - 4:00 PM
  • Log-In details will be emailed after registration is complete
  • 17

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SPIN Labs: Small Business Series. Designed for Independent Planners running their own business, these workshops apply to just about anyone in the industry.

Speaker Shawna Suckow says: I hear from planners all the time that they're great at planning, but lousy at sales.  Whether you've been in business one year or 20 years, you'll learn some tips from this session that'll make you more comfortable and confident when you sell yourself.  In this session, I'll pass along some tips I've learned along the way, after owning my own third-party planning company for 11 years, and then selling on behalf of SPIN for four years.  

We'll focus on your passive marketing first (your brand on LinkedIn, your web site, and other in-bound sales tools), to make sure you're really putting your best foot forward, and truly differentiating yourself.  Then, we'll discuss some practical tips on how you can start to cultivate leads and be more proactive about selling your company to potential clients.  There'll be time for Q&A, and plenty of relevant examples will be given.



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