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SPINLab: How to Build Your Successful Business

  • 09 Apr 2013
  • 3:00 PM - 4:00 PM
  • Log-In details will be emailed after registration is complete
  • 13

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SPINLabs: Small Business Series. Designed for Independent Planners running their own business, these workshops apply to just about anyone in the industry.

Entrepreneur, Business Owner or Independent Contractor – What does owning your own business really mean?

Shaping Your Business to Fit the Times- you can’t continue to do the same thing as before.  This session will explore how you approach your business.  Am I a meeting planner going into business, or a business-minded person going into meeting planning?

The entrepreneurial spirit will do you well regardless of the type of business you are in. Are you working for a large corporation, considering starting your own business as a meeting professional, or already in your own business?  This session will address the following:
  • Establishing your business- 
  • How to talk about yourself and your business
  • Communication with your clients and your staff (or vendors)
  • What is your Value Proposition?
  • Niche markets to consider – what is your specialty
  • Marketing strategies
  • How integrating your values and purpose into your business.
  • How one piece of equipment can be your best investment in your business
  • Are you a Leader or a Manager
  • Which is better, A $1 Million business with 20% profit or a $2 Million business with a 10% profit and why
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