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Supplier Webinar - Pet Peeves of Planners: Straight Talk for Suppliers on How Planners Really Think, Act and Buy

  • 11 Sep 2012
  • 1:00 PM - 2:00 PM
  • Log-In details will be emailed after registration is complete
  • 15

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Have you worked with planners who later seemingly dropped off the face of the Earth, because you never heard from them again?  We planners are people-pleasers by nature, so rather than confront you with what we didn’t like or what went wrong, we simply find another supplier.  It’s frustrating, but true.  Join SPIN President Shawna Suckow as she shares findings from her new book, revealing her research from the past two years of surveying SPIN members, watching the SPIN private discussion boards, holding seminars on the subject, and interviewing senior-level planners directly.  Suppliers will learn:
  • The #1 pet peeve of planners (something you probably do every week)
  • How planners prefer to be contacted these days (it’s not what you think)
  • What you may be doing wrong as a supplier without even knowing it
  • How to conduct winning site visits and FAMs
  • Trade Shows vs. Hosted Buyer Events
  • Proposal dos and don’ts
  • And more
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